About us

Meet The Management Team

  • Donna Baddeley, Chief Executive

    Donna joined Valleys to Coast Housing as Chief Executive in October 2017. Donna has held a number of executive roles which have focused on leading major projects to improve services for customers through significant cultural change and transformation. As a Member of the Chartered Institute of Housing and a Fellow of the Chartered Institute of Personnel Development, she is able to combine her enthusiasm for developing people with a lifelong passion for housing. Donna has worked for a variety of organisations, including North Devon Homes, Festival Housing Group, MHA, Midland Heart and Curo. She has also spent several years as a self-employed change management and organisational development consultant. Donna is currently a Governor at Hayesfield Girls' School, Bath.
  • Claire Murphy, Director of Corporate Services

    Claire was appointed to her current role in October 2009. She joined V2C as Senior HR & Admin Officer in October 2003, just after transfer. Claire has over 15 years’ experience in HR, with 10 years in the housing sector in South Wales. Prior to joining V2C, Claire worked for an international company of chartered surveyors based in Cardiff. Claire is CIPD qualified and is a Chartered Member of the CIPD. She is also a member of the British Psychological Society with qualifications in occupational Testing.
  • Rob Thomas, Director of Property Services

    Rob was appointed to his current role in September 2003, following the stock transfer from Bridgend County Borough Council, where he previously worked as General Manager of the Maintenance Unit. He has over 15 years’ experience of working in the social housing sector in South Wales. A science graduate, Rob initially worked in geo-technical engineering for a national consultancy firm before gaining his MBA and broadening his experience with posts in business management, development and advice.
  • Paul Ryall-Friend, Executive Director of Operations

    Paul joined V2C as Director of Operations in March 2017. Previously he was Director of Strategy & Planning at Curo, a housing and care group based in Bath and operating across the South West of England. Paul has been in the Social Housing Sector for 5 years but his career started in the late 1980s at Lloyds Banking Group in 1988 working in Plymouth, Cardiff, Bristol, London and Edinburgh. Paul is an associate of the Chartered Institute of Bankers and has a BSc (Hons) degree in Financial Services. Paul is married with three children and lives in Pencoed.
  • Anthony Hearn, Director of Housing

    Anthony joined V2C in April 2017, having worked in a variety of roles in the community and social housing sectors since the early 90’s. Moving from Sussex to Wales in 2001, he has held management positions with United Welsh, Llamau, Community Housing Cymru and Coastal Housing, delivering a range of specialist and generic housing and support services, and supporting new social business developments. Anthony has an MSc in Management focusing on innovations in social businesses and enterprises.
  • Darrin Davies, Director of Development & Community Regeneration

    Darrin joined V2C as Assistant Director (Development & Community Regeneration) in April 2017. Darrin is a Chartered Surveyor with nearly 30 years experience in both private and public sector asset management. Prior to joining V2C Darrin had an interim role with The Pobl Group which followed 25 years heading up the asset management, development, procurement and health & safety services for Family Housing Association (Wales) Ltd.
  • Sarah Prescott, Executive Director of Resources.

    Sarah joined Valleys to Coast in July 2017 as Director of Resources continuing to spend her career in the housing sector, in particular not for profit organisations. Her previous role was, Director of Finance and ICT for Cardiff Community Housing Association, before that she was the Assistant Director of Finance at Gwalia (now the Pobl Group), and also Director of Finance for Tenovus, the cancer charity. Sarah was a Board member at Valleys to Coast for a short period of time in 2011 and is currently on the Board of Cardiff and the Vale Care and Repair. She is a Fellow of the Institute of Chartered Accountants, has a CIPFA qualification in International Treasury Management, a Foundation Certificate in NLP from Chester University and a degree in Economics from Swansea University.
  • Polly Thompson

    Polly joined V2C as IT Director at Valleys To Coast Housing in January 2018. She started her career at Southern Housing Group in London, before moving on to Scope and then Citizens Advice, where she spent 14 years supporting the use of technology and data to help individuals and to campaign for policy change. She has an MBA from the Open University.